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Featured work

Mylotvir — Creative direction for a locally sourced soap brand

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Kind words from others

Hans Dieter Reichert
Senior Lecturer, Publisher, Art Director
"Yuliya had outstanding abilities to research, analyse and apply experimental typographic solutions to the topics and briefs"
Lea Magnano
Project Manager at Peppy Agency
"During the creative sessions that we held together, she always showed remarkable charisma and transmitted positive energy to the other designers and participants. She also has a very good ability to think out of the box and bring her vision forward"
Mariia Vinogradova
Freelance UX/UI Designer | Product Designer
"I worked with Yuliya together during a hackathon weekend. She shined as an enthusiastic, reflective, and results-driven professional and stood out as a collaborative thinker who transforms challenges into meaningful progress. I hope to work with Yuliya again one day."

Hans Dieter Reichert
Senior Lecturer, Publisher, Art Director
"Yuliya had outstanding abilities to research, analyse and apply experimental typographic solutions to the topics and briefs"
Lea Magnano
Project Manager at Peppy Agency
"During the creative sessions that we held together, she always showed remarkable charisma and transmitted positive energy to the other designers and participants. She also has a very good ability to think out of the box and bring her vision forward"
Mariia Vinogradova
Freelance UX/UI Designer | Product Designer
"I worked with Yuliya together during a hackathon weekend. She shined as an enthusiastic, reflective, and results-driven professional and stood out as a collaborative thinker who transforms challenges into meaningful progress. I hope to work with Yuliya again one day."

Willem Minderhoud
Managing partner and visual strategist at Flatland Agency
"Yuliya combines earnestness and creativity. With her sharp intuition and strong agency she quickly identified ways to add value in our workflows. Her investigation of layered and dynamic context of work within creative agency helped us to invite our clients to be open to new ways of working"
Rumen Rachev
Enterprise Educator | Project Manager | Marketing Professional
"She truly set the standard for our assets quality and implemented styles and an identity we further built on and still use today. She has extensive international experience with a range of clients from small to larger organisations"
Viktor Shtets
Artist and Design Director
"Yuliya is a reliable and professional team member with a healthy enthusiasm for work. Yuliya stands out with her hands on approach to projects, ensuring all the necessary elements to be delivered in time. Yuliya will be a strong member of teams that value growth mindset."
Paul Dwyer
Professor of Creative Enterprise, University of Westminster
"Yuliya delivered creative promotional materials that contributed to our team's success during a challenging period. Yuliya excels in cross-functional environments, collaborating effectively with colleagues across sign, marketing strategy, and social media teams. She has a sharp eye for detail, especially in ensuring visual consistency and brand alignment".

Willem Minderhoud
Managing partner and visual strategist at Flatland Agency
"Yuliya combines earnestness and creativity. With her sharp intuition and strong agency she quickly identified ways to add value in our workflows. Her investigation of layered and dynamic context of work within creative agency helped us to invite our clients to be open to new ways of working"
Rumen Rachev
Enterprise Educator | Project Manager | Marketing Professional
"She truly set the standard for our assets quality and implemented styles and an identity we further built on and still use today. She has extensive international experience with a range of clients from small to larger organisations"
Viktor Shtets
Artist and Design Director
"Yuliya is a reliable and professional team member with a healthy enthusiasm for work. Yuliya stands out with her hands on approach to projects, ensuring all the necessary elements to be delivered in time. Yuliya will be a strong member of teams that value growth mindset."
Paul Dwyer
Professor of Creative Enterprise, University of Westminster
"Yuliya delivered creative promotional materials that contributed to our team's success during a challenging period. Yuliya excels in cross-functional environments, collaborating effectively with colleagues across sign, marketing strategy, and social media teams. She has a sharp eye for detail, especially in ensuring visual consistency and brand alignment".

Skills

UX Design
UI Design
Brand Identity
Strategic Design
Brand Experience Design

UX Design
UI Design
Brand Identity
Strategic Design
Brand Experience Design

Visual Storytelling
Project Management & Budgeting
Agile principles
UX Research

Visual Storytelling
Project Management & Budgeting
Agile principles
UX Research

Policy Compliance
Product Design & Development
Knowledge Management
Illustration and Presentationg
3D Prototyping

Policy Compliance
Product Design & Development
Knowledge Management
Illustration and Presentationg
3D Prototyping

Experience

STRATEGIC DESIGNER

2025 – Present

Self-employed and providing services on Business Management, Strategic and Experience Design

Yuko Designs

Amsterdam, NL

DESIGN EDUCATOR

2024 – 2025

Led lectures and seminars on Brand Identity, Interaction Design, Colour Science, Composition, Typography. Creative direction of students’ projects. Co-created a strategy for a newly established department.

Architechture Institute, NUL Politechnic

Lviv

MARKETING & COMMUNICATION DESIGNER

2023

Created marketing assets following brand guidelines

TU Delft

Delft, NL

VISUAL & STRATEGIC DESIGNER

2022

Identified service bottlenecks and enhanced customer–focused communication strategies. Created stakeolder maps, translating complex requirements into clear actionable plans using visual thinking.

Flatland Agency

Rotterdam, NL

CREATIVE MARKETING ASSISTANT

2020-2021

Coordinated, promoted, and delivered online events. Created marketing assets in adherence to brand guidelines, maintained assets library.

WE Network

London, UK

BRAND EXPERIENCE & SUPPLY CO–MANAGER OF A RETAIL CHAIN

2016-2019

Primary product categories: casual and occasional premium leather footwear and accessories, premium winter coats and puffer jackets. Inventory & Operations: Allocated seasonal stock, managed product database, and optimised inventory rebalancing. Merchandising & Buying: Managed overseas suppliers (China, Turkey, Italy), placed and tracked POs, curated collections, and negotiated pricing and exclusive deals. Retail Marketing & Visual Merchandising: Led seasonal campaigns, in-store promotions, and POS execution; designed store layouts and window displays. Team Leadership and Customer Experience: Recruited and trained staff, ensuring strong VM standards and customer service excellence.

JULIA CARDINAL

Education & Training

MSC DESIGN FOR INTERACTION

2021 – 2023

Corses on: Design for Emotions, Product Undertanding, Use and Experience, Vision in Product Design, Context and Conceptualisation

TU Delft

Delft, NL

BA GRAPHIC COMMUNICATION DESIGN

2019 – 2021

University of Westminster

London, UK

MASTER OF LAWS

2014-2015

Specialisation: Criminal Law and Crimonology

CHNU

Chernivtsi

I am Yuliya, let's make your project spin

Yuliya Pylypko

Featured work

UX&UI redesign of a premium air purifier with a focus on Digital First Interaction

Developing brand and supply chain from scratch

Mylotvir — Creative direction for a locally sourced soap brand

Enhancing creativity with fidgeting

Kind words from others

Skills

Tech Stack

Experience

Education & Training